Nohavičky Obsessive Viranes čierne XL-XXL
Nohavičky Obsessive Viranes čierne M-L
Nohavičky Obsessive Viranes čierne XS-S
Body Black Level s obojkom čierne 2XL
Body Black Level s obojkom čierne XL
Rukavice Black Level dlhé čierne L
Rukavice Black Level dlhé čierne M
Rukavice Black Level dlhé čierne S
Kostým Black Level NURSE červený 2XL
Kostým Black Level NURSE červený XL
Kostým Black Level NURSE červený L
Kostým Black Level NURSE červený M
Kostým Black Level NURSE červený S
Tangá Black Level lakovaná čierna XL-2XL
Tanga Black Level lakovaná čierna S-L
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.